CoConstruct has a long history in the custom home builder and remodeler space and built a loyal customer base around client communication, selections management, and project coordination. In 2021 it merged with Buildertrend under the same parent company. If you're a current CoConstruct customer wondering what the merger means for you, or a remodeler evaluating both, here's the honest breakdown of where MY LAURA fits differently.
CoConstruct has long been known for its selections feature — a structured way to walk clients through material and fixture decisions with approvals, allowances, and change tracking. If your business model involves a lot of allowance management and client decision-making, CoConstruct has genuinely good tooling for this specific workflow. MY LAURA handles selections more simply, which may or may not be a fit depending on how you work.
CoConstruct invested heavily in client-facing communication — emails, SMS, portal comments, document sharing. For firms where client hand-holding is a core part of the service (high-end custom builds, long-timeline projects), that's valuable.
CoConstruct has been around for over a decade and has customers running it at scale with established processes. If you're already productive on CoConstruct, switching costs matter.
When CoConstruct merged with Buildertrend in 2021, it created a situation where two competing products sit under the same parent company. Users on both sides have reported concerns about feature parity, roadmap clarity, and long-term product direction. MY LAURA is independent, has a single product, and ships features weekly with full changelog transparency. If roadmap certainty matters to you, that's a real difference.
CoConstruct's interface reflects its age. It's functional but shows its years in navigation patterns, visual density, and mobile experience. MY LAURA was built from scratch on a modern stack with a responsive web app that performs well on any device, including PWA install for native-feeling mobile experience.
CoConstruct pricing requires a sales conversation and scales based on your annual project volume — a model that penalizes growth. MY LAURA is a flat $199/month regardless of how many projects you run. Grow as much as you want without your software bill growing with you.
Both platforms have sub-facing tools, but MY LAURA's Trade Partner Portal is specifically designed around subscribable iCal feeds, each trade seeing only the details that matter to them, and SMS-based access without training. It's a newer, more focused approach than CoConstruct's integrated sub tools. See the trade partner portal →
This matters more than it sounds. CoConstruct was built by technologists solving contractor problems. MY LAURA was built by the operations lead of a working kitchen and bath remodeling company, with every feature pressure-tested on real jobs before it shipped.
"If you're still on CoConstruct and happy, stay. If you're unsure about the roadmap after the merger, you have better options now than you did five years ago."
| MY LAURA | CoConstruct | |
|---|---|---|
| Starting price | $199/mo flat | Sales call required |
| Pricing model | One flat tier | Scales with project volume |
| Company structure | Independent, single product | Part of Buildertrend merger |
| Platform age | 2024 (modern stack) | 2009 (legacy) |
| Trade partner portal | ✓ iCal feeds | ~ Integrated sub tools |
| Selections management | Simple | ✓ Deep feature |
| Client communication hub | ✓ | ✓ Deep feature |
| Auto-scheduler from estimate | ✓ | ✓ |
| Change orders | ✓ Apply-to-invoice | ✓ |
| QuickBooks Online sync | ✓ All tiers | ✓ |
| Modern mobile UI (PWA) | ✓ | Legacy mobile app |
| Weekly feature ships | ✓ Public changelog | Uncertain post-merger |
If MY LAURA is the right tool, you'll know by day 3. Same if it's not. Either way, no harm done.