Estimates, change orders, trade partner scheduling, and QuickBooks sync — in one system that was built inside a working remodeling company, not designed in a conference room.
Kitchen, bath, and full-scope remodeling work with phases, change orders, and trade partner handoffs — the stuff Jobber and Joist weren't designed for.
Unlimited projects, unlimited team, unlimited trade partners, unlimited clients. No per-seat upcharges. No "Pro" tier hiding the feature you actually need.
Two-way QuickBooks Online sync on every QBO tier. Google Drive file sync per project. iCal feeds for every calendar app. Export anything, anytime.
Every node is a feature. Every arrow is a real data handoff. This is the whole product on one page.
These are the features MY LAURA was actually built around. Everything else supports them.
Sections, line items with cost and markup, drag-and-drop reordering, collapsible subtotals, and per-line visibility toggles for what the client actually sees. Copy an estimate in two clicks. Send via email or SMS. Watch it get signed digitally.
Convert any approved estimate straight into an invoice — or check individual line items to invoice in phases. Partially invoiced status tracks what's billed and what's not.
Your tile guy, cabinet installer, and electrician each get their own portal. They see only their assignments — nothing about the client, the budget, or other trades. They subscribe to an iCal feed so the schedule lives in their phone's calendar, not a group text they'll lose by Friday.
Pick the approved estimate. MY LAURA scans the scope, proposes a schedule grouped by trade, and lets you edit every appointment before it commits. Add or remove days with +/- buttons. Hide weekends. View as Gantt, calendar, or list.
This is the Houzz Pro "AutoMate AI" feature — without the upsell to a higher tier. It's included.
Every change order is a signed, timestamped document. Apply it to an existing invoice in two clicks, or generate a new one. The client approves from their portal. No more "I thought that was included." No more paper scraps lost in the truck.
Two-way sync to QuickBooks Online. Items, customers, invoices, payments. You see the sync history with success and error rows — no black box. Works with every QBO tier, not just Advanced.
Jobber users report sync issues with sub-customers and payment status. MY LAURA was designed around those exact failures from day one.
Real-time profitability by project. AR aging. AP by trade partner. Lead conversion by source. Customizable columns, summary cards, Excel export. Your bookkeeper will stop asking for reports you don't have time to build.
Real two-way integrations, not Zapier band-aids. Your data stays portable.
Two-way sync of customers, items, invoices, and payments. Works with every QBO tier from Simple Start to Advanced.
Every trade partner, client, and team member gets their own iCal feed URL. Subscribe once in Apple Calendar, Google, Outlook, or anywhere else that supports iCal — appointments flow in automatically as the schedule changes. One-way and read-only by design, which keeps your schedule as the single source of truth.
Automatic per-project folders. Photos, permits, and contracts sync to your Drive — not locked inside our database.
Clients pay invoices online with your own Stripe account. You keep your processing rate. No platform markup.
Estimates, invoices, review requests, and automated follow-ups go out through Resend — production-grade deliverability so your email actually lands in the inbox. SendGrid is still used behind the scenes for inbound email-to-lead parsing only.
Subscribable feeds for every trade partner and client. Works with Apple Calendar, Google, Outlook — anywhere.
Laura was the operations person at Alpha Remodelers, a veteran-owned kitchen and bath company based in Chandler, Arizona. She kept the schedule, the estimates, the change orders, the trade partners, and did the bookkeeping — all at once. Contractors who worked with Alpha kept saying the same thing:
"I need my own Laura."
So she built one.
MY LAURA runs on the exact same systems Laura used to run Alpha — because Alpha is still using it. Every feature you see was tested on real kitchen gut-jobs, real tile installs, real "the cabinet delivery is two weeks late" Tuesdays.
This isn't software designed in a conference room by people who've never held a tape measure. This is what a real remodeling office runs on, shipped to yours.
An honest side-by-side. We respect the competition — they just weren't built for remodelers the way MY LAURA was.
| MY LAURA | Jobber | Houzz Pro | Beam | Joist | |
|---|---|---|---|---|---|
| Designed for | Remodelers | Service calls | Designers + remodelers | Home builders | Solo handyman |
| Pricing model | Flat $199/mo, unlimited | $39–$599/mo, per-user | $65+/mo, tiered upsells | Freemium + paid tiers | $13–$40/mo |
| Trade partner portal | ✓ Unlimited | — | Limited | — | — |
| iCal feeds for subs | ✓ | — | — | — | — |
| Apply change order to invoice | ✓ | Basic | ✓ | ✓ | — |
| QuickBooks Online sync | ✓ Two-way, all tiers | Two-way (sync issues reported) | ✓ | ✓ | Limited |
| Google Drive project folders | ✓ | — | — | — | — |
| Auto-scheduler from estimate | ✓ | — | ✓ (AI, upsell) | — | — |
| Built by a working remodeling co. | ✓ | — | — | — | — |
// Competitor data compiled April 2026 from public product pages and user reviews. We update this table as features ship.
Because a tier system is just a way to hide what the product actually costs.
Not included: Stripe processing fees (those go to Stripe, not us). QuickBooks Online subscription (you buy that from Intuit). Standard industry stuff.
30-day free trial. No credit card required. Cancel in one click from your settings page — we'd rather have customers who are getting value than customers who forgot to cancel.
It works with every QuickBooks Online tier — Simple Start, Essentials, Plus, and Advanced. Some sync features (like class tracking) require QBO Plus or higher, which is a QuickBooks limitation, not ours. We'll tell you in the integration settings which features your tier supports.
MY LAURA connects via Google OAuth using scopes limited to the folders it creates. Each project gets its own folder in your Drive — we never move files to ours. Permissions are yours to control. When you cancel, your files stay where they are.
You have full access until the end of your current subscription period to export everything you need — estimates, invoices, projects, clients, and reports as CSV. Your Google Drive folders stay in your Drive. Your QuickBooks data stays in QuickBooks. MY LAURA was designed to be a tool you use — not a hostage situation.
Each trade partner gets their own portal with a secure link — no password to remember. They can optionally subscribe to an iCal feed that puts their assigned appointments directly into their phone's calendar app. One link per trade, unlimited trades per project.
The feed publishes every appointment assigned to that trade partner — date, time, location, project name, and any scope notes. Most calendar apps poll iCal feeds every 15–60 minutes, so changes you make in MY LAURA show up on their phone within an hour, automatically.
It's a responsive web app that installs as a PWA on iOS and Android — tap "Add to Home Screen" and it behaves like a native app, including push notifications. We chose this over a native app so every update ships to every device instantly, with no app store review delays.
You do. Full stop. We have a limited license to host and display your content so the product works, and that license terminates when you cancel. We don't train AI on your data, we don't sell it, and we don't share it with anyone outside the services you've connected (QuickBooks, Google, Stripe, Resend, SendGrid). SendGrid is only used to parse inbound email-to-lead forwards; Resend handles outbound.
MY LAURA is registered for A2P 10DLC messaging through our telephony provider. Client and trade partner SMS opt-ins are captured and logged automatically. Every outbound SMS includes the required opt-out language. You don't have to think about it — it's handled at the platform level.
Not yet publicly. We're focused on shipping first-party integrations (QuickBooks, Google, Stripe, Resend) because those cover 95% of what contractors ask for. A public API is on the roadmap — if you have a specific use case, tell us and we'll prioritize accordingly.