This is the MY LAURA privacy policy. We tried to write it in plain language so it does not feel like the rest of the legal documents you have ignored. Where the law requires specific wording, we use that wording.
MY LAURA is operated by MY LAURA LLC, an Arizona-registered LLC with a principal place of business in Chandler, Arizona. You can reach us at laura@getmylaura.com or at the address listed in our footer.
When you connect QuickBooks Online, Google Drive, or Google Calendar, we access only the data those OAuth scopes permit. We document the exact scopes in each integration setting.
We use your data for exactly three things:
We do not use your data for advertising, AI model training, or selling to data brokers. If that changes, you'll hear about it before it happens, and you'll have the option to opt out or leave.
We share data only with third parties that help us operate the product:
We do not share your data with advertisers, analytics firms, or data brokers.
MY LAURA's contractor customers ("Contractors") use the MY LAURA platform to send SMS text messages to their own end clients — appointment confirmations, appointment reminders, estimate and invoice notifications, and account notifications. Twilio is the A2P 10DLC-registered SMS carrier used by the platform.
SMS is opt-in. A Contractor's client provides explicit consent — verbally or in writing — during their initial service consultation or intake with the Contractor. The Contractor then records that consent in the MY LAURA platform by actively checking an "SMS opt-in" checkbox on the client's record. The checkbox is unchecked by default and must be manually selected by the Contractor after obtaining consent. No SMS is sent by the platform to a client whose record does not have this checkbox checked.
Contractors that operate their own websites may additionally collect opt-in via a web form (with an unchecked-by-default SMS consent checkbox). The phone number field on any such web form is optional. Consent captured via the web form is transferred into the same in-app SMS opt-in field on the client's record.
Frequency varies by project activity — typically 1–4 messages per week per active client.
Recipients can opt out at any time by replying STOP to any message. Reply HELP for support information. Standard message and data rates from the recipient's carrier may apply.
We will not share your personal information for marketing or promotional purposes. Personal information collected for SMS delivery (phone numbers, client names, consent records) is used solely to deliver the SMS messages a Contractor sends to their own clients through the platform. This information is not sold, is not shared with third parties for marketing or promotional purposes, is not used for advertising, and is not shared with data brokers. The only third party with access to SMS-related data is Twilio, our A2P SMS carrier, which processes messages solely to deliver them.
Regardless of where you live, you have the following rights over your data in MY LAURA:
To exercise any of these rights, email laura@getmylaura.com. We respond within 5 business days.
If you are in California (CCPA), the European Union (GDPR), Canada (PIPEDA), or another jurisdiction with specific data rights laws, you have additional rights. Email us and we will walk you through them.
MY LAURA uses two kinds of cookies:
We do not use advertising cookies, tracking pixels, or retargeting scripts.
We keep your data as long as your account is active. If you cancel:
MY LAURA is a B2B product. It is not intended for children under 13, and we do not knowingly collect data from minors. If you believe we have collected data from a child, email laura@getmylaura.com and we will delete it.
If we make material changes to this policy, we will notify you via email at least 30 days before the changes take effect. Minor clarifications are updated inline with a new "Last updated" date at the top.
Questions? Email laura@getmylaura.com. A real human will respond within 5 business days.