Turn leads into signed jobs.
A remodeling lead costs real money to generate. It costs the same money whether you answer it in an hour or in three days. The sales side of MY LAURA, built so nothing waits on one person's inbox — from the moment the lead arrives to the moment the estimate is signed.
A remodeling lead isn't cheap. The Houzz membership. The Google ad budget. The referral you've spent five years earning. Every one you get is one you paid for.
The homeowner who called three weeks ago is a lead. The estimate that vanished into an email thread is a lead. The showroom walk-in whose number is on a sticky note is a lead. Somewhere between arriving and getting quoted, most leads pass through one person's inbox — and the ones that never come out of it are the ones you paid for and never got.
None of them are because you're bad at sales. All of them are because leads live in inboxes and inboxes lose things.
She left a voicemail. You listened to it in the truck, meant to call back, another job pulled you away, and now it's Wednesday of the following week. She hired somebody by day four. You'll never hear from her again — and you paid for the lead.
You sent it Friday. She said she'd review it. It's been ten days. You don't know if she opened it. You don't know if her husband saw it. Following up feels desperate — and not following up feels like leaving money on the table.
The sticky note is on your desk. You know it's about a kitchen. You're pretty sure her name starts with M. She left three weeks ago, and you're still going to try to remember — right up until the sticky note gets thrown away with somebody's coffee cup.
She sent inquiries to three contractors. Two called her back within the hour. You called on Wednesday. She'd already booked her Saturday quote appointment. Same lead, same cost, same effort — different outcome.
Our website contact form and our Houzz leads came in as email. I'd open each one and copy the name, the number, and the project into our system as a lead. It was only a couple of times a day. I still hated it — the same keystrokes every time, and sooner or later someone else was going to be doing it too.
But the bigger problem wasn't the typing. It was that I was the only one who saw those emails. If I was out on a job site, or buried in something else, a lead could sit for a couple of days. Some of those we never quoted at all — by the time I got to them, they'd hired somebody else. I don't know how many. That's the part that still bothers me: there was no way to know.
So leads don't wait on one person anymore. They arrive already entered, everyone sees them, and anyone can tell at a glance whether someone's answered.
A built-in CRM inside the same system that runs your projects and invoices — one tool for the whole operation, not a fifth thing to buy.
No inbox to wait on. No name to remember. No sticky note on your desk.
Go to Lead ManagementSections, line items, allowances, terms. Everything a proper estimate carries, in a form she can sign from where she is.
Go to EstimatesAutomated, branded, sent from your own email. The lead never goes cold because nobody remembered.
Go to Follow-UpWe started on Joist, which did estimates and invoices and nothing else. When we needed scheduling we moved to Jobber. Jobber stopped fitting, so we went to Houzz Pro — where the change orders were complicated, the reports came out wrong, and the schedule wouldn't sync to our iPhone calendars. So I added another application on top of it.
For three months I bandaided software together. Somewhere in there, other contractors started telling us they had exactly the same problem.
Sales is where the drift starts, and it starts because most tools' estimating is a separate module from what happens after. Look at what's on this site: the schedule and the materials list both read the estimate and produce something. Write the estimate once — the rest falls out of it. Competitors whose estimating and scheduling are separate modules structurally can't say that.
Every piece above is in every MY LAURA account on day one. Not a Pro tier. Not an add-on. Not metered by lead count.
Unlimited leads. Unlimited estimates. Unlimited team. One price.
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