A2P (application-to-person) messaging compliance is one of the most annoying, confusing parts of running a contractor business. The good news: MY LAURA handles almost all of it for you at the platform level. Here is what we do, what you are responsible for, and why this matters.
A2P 10DLC ("Application-to-Person 10-Digit Long Code") is the US carriers' framework for business SMS messaging. Any business that sends SMS messages from a 10-digit phone number (which includes estimates, appointment reminders, client notifications, and trade partner updates) must be registered with The Campaign Registry and approved by the carriers.
If you send SMS from your business without A2P registration, your messages can be filtered, blocked, or result in your number being suspended. This is not hypothetical — the carriers actively enforce it.
MY LAURA is registered as a platform brand with The Campaign Registry, which means we can host contractor SMS campaigns under our registered brand without each customer needing to register separately. You are not required to submit your own EIN, business documents, or carrier approval paperwork to use SMS in MY LAURA.
The SMS use cases in MY LAURA (appointment reminders, estimate delivery, trade partner notifications, client communication) are registered as approved A2P campaigns with the carriers. Your messages go out over our compliant infrastructure.
When a client or trade partner is added to MY LAURA with a phone number, their explicit consent to receive SMS from your business is required and logged with a timestamp. We store the opt-in record for as long as the contact exists, so if a carrier ever questions a message, we have the consent log.
Every SMS sent from MY LAURA automatically includes the required opt-out language ("Reply STOP to opt out"). When a recipient replies STOP, their number is marked opted-out automatically, and no further SMS can be sent to them from your account — even if you try. This is a hard system-level enforcement.
MY LAURA does not send SMS outside TCPA-compliant hours (8am–9pm local time to the recipient). If you schedule a notification that would fall outside quiet hours, it's held until the next allowed window.
Even with platform-level handling, there are a few things that remain your responsibility:
The carriers distinguish between transactional SMS (appointment reminders, estimate delivery, payment confirmations) and marketing SMS (promotional campaigns, review requests, newsletter-style broadcasts). MY LAURA is approved for transactional use and for the specific marketing uses tied to review requests and estimate follow-ups. If you're planning to send bulk marketing SMS outside of those approved categories, talk to us first — we can help you register the right campaign type.
Occasionally an SMS fails to deliver — wrong number, blocked by carrier, recipient's phone off. MY LAURA shows the delivery status in the activity log for every message so you can see what happened. Permanent failures (invalid number, opt-out) are marked as such and the system will not retry.
If you ever get a question from a carrier or from The Campaign Registry about SMS traffic from your MY LAURA account, forward it to laura@getmylaura.com. We handle the response on your behalf because the campaign is registered under our platform brand, not yours individually.
The bottom line: A2P compliance is real and the carriers enforce it, but if you're using MY LAURA's SMS features the way they're intended, it's handled at the platform level. You don't have to think about it. That's one of the reasons we built MY LAURA.
Questions? Email laura@getmylaura.com.